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Great video; but, now I'm hungry:)
Sandi, great information as usual. I loved the analogy to the menu and food. Makes perfect sense. Thanks for all the great words of wisdom. Take good care!
Good stuff. Thanks Sandi!
Great piece Sandi, makes a lot of sense. Thank you for the inspiration.
Great analogy – the story sells me and at 10:13 am makes me hungry.
It really helps me understand the process of give them little bites along the way to keep them coming back.
Great storytelling Sandi. Thank you for these tips.
I love watching you Sandi. You are always so happy! Love the analogy here and I agree. Recently I read a report (the free optin offer) that was 76 pages long. I was FULL! Too much information. Maybe I will tell that person. Thanks for the insight!
Thanks Sandi. The key challenge being getting the starter right! 🙂
Great episode. I've actually been wondering this very thing about my opt-in offer. I have a fre 5 day vocal training course that I give away. It's designed to feel like a full training course without giving away very much per lesson. People enjoy it and give me great comments but nobody has upgraded to private coaching. I have gotten questions though.
I wonder if I need to make it shorter, or if what I really need to do is produce a full length course for purchase at the end. People seem to like training this way.
Thanks again for the tip!
Love the concept of opt in and making it an hors d'ouvre. I think there is still a challenge that many people are aftaid to sign up for opt in offers on a blog but will sign up for a webinar or book recommended through another source. I know that is how I signed up to a real change and the bite size pieces like this TV broadcast made me want more.
Great ideas Sandi!
Makes sense, I need to take a look at my opt in and make sure it is digestible .
A great metaphor Sandi, easy to follow. The concept of wetting somebodies appetite is a great way to look at freebies, however I believe the secret lies in your follow up with your potential clients. I like your follow up strategy, and have learnt a lot by watching what you do. Thanks. Elly
Hi Sandi, as you know my husband has joined me in my business, and I love it, we both do. We love working together to build a business to create the lifestyle of our dreams. I am also in close contact with my customers and consider many of them to be friends. I am building up the courage to step out of my secret facebook group and start being me!! Watch this space!
Thank you for everything you do.
Question: would a 10-day "Clean Eating" Food plan be too much, or just right for an optin offer? Should it maybe be condensed down into a 3 or a 5-day food plan?
10 day would be great, but what if you start it at 5 day and tweak/edit from there once
you get feedback? 🙂
That’s my suggestion
[…] STEP #2: Watch this video. In it I'm reveal strategies that can help you to END opt in offer confusion! http://arealchange.tv/2012/04/episode-3-opt-in-offer-creating-indigestion/ […]