ARealChange.TV Episode #15 – Your USP (Unique Selling Proposition or Point)
On today's episode we're discussing a CRITICAL KEY COMPONENT of any successful business- your USP- Unique Selling Point or some might refer to it as the Unique Selling Proposition.
If you make me, your customer, an offer I cannot refuse and honestly, that would be pure insanity to refuse, you have me sold. This doesn't come by hype- by schmoozing or coercing. It happens because your USP convinced me that I must have what you are offering me, NOW.
The USP is oftentimes forgotten when people create a blog, begin to do social media marketing and other activities online. Let's tackle this one so you are not left behind like so many others!
Grab your pen and paper for today's episode of A Real Change TV! Oh.. and BE SURE to watch the entire video until it's done…. there are cameo appearances from some of my office pals you won't want to miss at the end!